| 62,210 |
Reader Service Responders |
$85/M |
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Fundraising Rate |
$75/M |
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| Select by Responder Interests: |
$10/M |
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| 25,269 |
Business Products & Services |
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| 6,232 |
Consumer |
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| 5,430 |
Travel Products & Services |
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| 15,317 |
Hotels, Resorts & Food |
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| 7,238 |
Telecommunications |
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| 1,748 |
Education & Language |
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| 2,415 |
Health & Fitness |
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| 1,798 |
Home Products & Services |
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WORLD TRAVELER magazine captures an exciting and mobile market. With a median age of 44.8, 69% hold professional careers (professional, technical, middle or upper management), have upper-crust household income ($116,192) and are well-educated (87% college-educated). This is a market of avid readers who have the sophistication to enjoy the finer things in life. They have requested information on specific categories of interest and are prime targets for all offers for both business and personal items.
These are affluent travelers who are active as well. They are looking for the latest in everything from how to get an edge in business to what to do this weekend. They have room in their budgets for art and collectables, watches and jewelry, cosmetic and perfumes, and of course toys for themselves and their families. About 72% of our readers hold major gold or platinum credit cards
This list performs well for a range of Outdoor, Upscale and Technology offers, Including: Lifestyle; Upscale Clothing, Furniture and Accessories; Hi-Tech Products and Services; Sporting and Recreational Clothing and Products; Book Clubs; Travel Offers; Fundraising Offers; Outdoor and Environmental Appeals; Credit Card Offers; and Gourmet Food and Wine Offers.
SOURCE: 100% Direct Response
Two complete sample mailing pieces and signed list rental agreement required for clearance.
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| Available Selects: |
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| State: |
$5.00/M |
| SCF: |
$5.00/M |
| Zip: |
$5.00/M |
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| Materials Format: |
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| E-mail: |
$75.00/F |
| Mag Tape: |
$35.00/F |
| Diskette: |
$35.00/F |
| 4-Across: |
$20.00/M |
| P/S Labels: |
$10.00/M |
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| Minimum: |
5,000 |
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