Spam-Filter-Proofing© (SFP) Service

In an environment where success or failure is measured in tenths of a percentage point, every email message that fails to get through to its intended recipient is a lost opportunity. Industry estimates indicate that the proliferation of spam filters has created a virtual spam filter minefield, which traps as much as 14- 25% percent of email messages broadcast for legitimate marketing purposes.

Name-Finders’ Spam-Filter-Proofing (SFP) service audits your email creative for elements that can attract the attention of spam filters and, thereby, improves delivery rates by 5-10%.

All kinds of things can set off spam filters – html code elements as well as content. In the content certain words such as free or complimentary can trigger spam filters, and certain html code elements, even though properly formed, can also attract the attention of spam filters. You can get away with one or two of these triggers but the cumulative effect of all of these little things can cause your email to be rejected at the ISP level, the corporate level, the department level, or even the personal PC level.

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