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| MAILING LISTS, Cont. |
Business-to-Business Response List
Below is an example of a Business to Business Response list.
This is a list of business people who have joined The Business Travel Club which offers them the ability to research and book their business travel online. Note the large array of selections available (i.e. titles, job functions, SIC industry, employee size, sales volume, etc.). These selects are based on the responses filled out on a membership profile questionnaire. And because these members responded to an offer to join the club, this list offers the ability to pinpoint actual business travelers, which makes the list a more valuable asset to mailers targeting business travelers. This also allows the list owner to charge a higher CPM for the rental of the list.
| The Business Travelers Club |
| 137,886 |
Members |
$100/M |
| 137,422 |
With Phones |
$125/M |
| 119,989 |
With Faxes
|
$125/M |
|
Fundraising Rate |
$75/M |
THE BUSINESS TRAVELERS CLUB is comprised of members of a national network of executive and business travelers. They have requested general travel information, reservation services and visited web sites which enable business travelers to purchase their travel arrangements on-line.
Participants receive discounted airfares, car rental rates, check seating arrangements, select hotels and check room availability, find discount packages, and obtain the latest travel news, opinions and expert advice.
As frequent travelers for business and pleasure, these business executives earn between $75,000 and $125,000 annually and spend anywhere from $750 to $1,200 per trip. They are also extensive users of personal computers and the internet. 72% are male, 17% female.
Recommended usage includes: Financial and Business Publications, Seminars, Workshops, Meetings, Banking and Financial Services, Credit Card Programs, Upscale Consumer and Business Products, Electronic Products, Office Automation and Supplies, Business Opportunities, Car Rental Information, Travel Information, Hotel Packages, Airline Frequent Flyer Programs, Meetings, Executive Gifts, Computer Hardware and Software, Business-to- Business Goods and Services.
AVERAGE SALE: $750 - $1,200 per trip
SOURCE: Website and Direct Mail.
One complete sample mailing piece and signed list rental agreement required for clearance.
|
| Job Titles: |
+$10/M |
| 27,287 |
President |
|
| 25,045 |
Vice President / Exec. VP |
|
| 33,107 |
Board Chairperson / Director / Officer |
|
| 44,663 |
Manager / Administrator |
|
| Job Functions: |
+$10/M |
| 14,652 |
Purchasing |
|
| 14,022 |
Sales & Marketing |
|
| 17,142 |
Management & Operations |
|
| 5,461 |
Human Resources |
|
| 10,122 |
Computers / IT/ MIS / Technology |
|
| 395 |
Risk & Insurance Management |
|
| Employee Size: |
+$10/M |
| 20,348 |
1 - 19 |
|
| 43,748 |
20 - 99 |
|
| 29,184 |
100 - 499 |
|
| 7,151 |
500+ |
|
| Sales Volume: |
+$10/M |
| 4,881 |
Under $1 Million |
|
| 23,211 |
$1M - $4.9M |
|
| 11,149 |
$5M - $9.9M |
|
| 45,983 |
$10M+ |
|
| SIC Code Groups: |
+$10/M |
| 100,807 |
Manufacturing |
|
| 19,239 |
Business & Professional |
|
| 15,213 |
Wholesale |
|
| 4,940 |
Retail |
|
| 4,012 |
Construction |
|
| 2,702 |
Transportation |
|
| 2,555 |
Communication |
|
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| Available Selects: |
| State |
$5.00/M |
| SCF |
$5.00/M |
| Zip |
$5.00/M |
| Keying |
$5.00/M |
| Gender |
$5.00/M |
| Minimum |
$5.00/M |
| Materials Format: |
| E-Mail |
$65 flat |
| Mag Tape |
$30 flat |
| Diskette |
$25 flat |
| 4-Across |
$1/M |
| P/S Labels |
$10/M |
LAST UPDATE:
October 2002 |
NEXT UPDATE:
April 2003 |
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