Business-to-Consumer Response List

Below is an example of a Business-to-Consumer Response list.
Response lists are names of people who have responded to a previous direct mail offer. Since these people are much more targeted to specific “offers”, the list will be more expensive than a compiled list. Most response lists will offer “Recency” (when a person responded), “Frequency” (how many times a person responded), and “Monetary value” (how much money they spent when they responded). These are call the “RFM” selections and are used by most catalog companies, and other merchandise mailers to target avid mail order buyer/responders. Note the credit card select, and the dollar volume and timeline selects on the Windsor Vineyards list of buyers.

Windsor Vineyards 178,293 Mail Order Buyers $85/M 5,428 3 Month Buyers - $100+ $120/M 7,719 3 Month Buyers - All $115/M 12,036 6 Month Buyers - $100+ $110/M 18,171 6 Month Buyers - All $105/M 18,056 12 Month Buyers - $100+ $100/M 32,410 12 Month Buyers - All $95/M WINDSOR VINEYARDS is America's original direct wine merchant. Buying direct from the winery offers the WINDSOR VINEYARDS customer numerous benefits such as absolute quality control and "direct from the winery" prices. These are serious 100% PAID BUYERS! They purchase from a fascinating array of wine accessories, gift sets and wines by the case. These products range in price from $18 to $288. Personalized labels make WINDSOR VINEYARDS wines an exclusive gift for individuals and businesses alike. Monthly Newsletter mailings from WINDSOR VINEYARDS contain columns which include the "Home Tasting Club", a continuity club program, winery information, recipes to complement the selection of wines and much more. Average age is 34-54 with an income of $50,000 minimum. We recommend WINDSOR VINEYARDS for a variety of offers including: Gourmet Food Catalogs and Magazines; Specialty Teas and Coffees; Book, Music and Video Clubs as well as Entertainment Offers and Electronic Equipment; Cooking Publications and Equipment; Lifestyle Publications; Affluent Leisure Activities Offers such as Golf, Watersports and Skiing; Travel and Vacation Offers; and Upscale Gift and Merchandise Catalogs. AVERAGE SALE: $100 SOURCE: 100% Direct Mail

Available Selects: State $5.00/M SCF $5.00/M Gender $5.00/M Credit Card Byrs $10.00/M Keying $2.50/M Splits $3.50/M Minimum: 5,000 Materials Format: E-mail $51/M Mag Tape $56/M Diskette $3/M 4-Across 8,000 P/S Labels LAST UPDATE: October 2002 NEXT UPDATE: June 2003 536