|
|
|
|
 |
| E-MAIL LISTS Part II, Continued |
Tip #10: Learn How to Use the E-mail List Datacard Effectively
When working with e-mail list datacards to research lists and calculate costs for your e-mail marketing campaign or program, there are a few things to be aware of.
One major difference between renting an e-mail list and a postal mail list is the fact that e-mail list rental fulfillment is handled by the list owner. This means that when renting an e-mail list, you will never take possession of the the list. Instead, the e-mail list owner will obtain your creative, and transmit the message for you. So, when researching an e-mail list datacard, be particularly aware of the CPM rental rate and determine whether or not this price includes the transmission/fulfillment fee. Sometimes the tranmission/fulfillment fee is included, sometimes it is not.
For example, note on Exhibit A below (COG1 datacard), the base list rental price of $150/M. In this case, the base list rental price includes the transmissioon fee ("Blast") as well as the costs for producing tracking reports. On Exhibit B however (FindLAW datacard), the base price ($200/M) does not include transmission and tracking costs. An additional $75/M will be charged for these services. This additional cost must be factored in when calculating response analysis and campaign ROI.
Both e-mail and postal mail datacards will contain information on quantity of names, prices (prices are always listed as CPM : Cost Per Thousand), list profiles, selections available, and rental terms and conditions.
Exhibit A = COG 1 Datacard
Through exclusive partnerships with nightclubs, concert promoters, entertainment venues, record labels, publishing companies, clothing retailers, movie studios, and consumer package goods companies, COG1 has assembled the country’s largest and most highly targeted e-mail list of Gen Y and Gen X trendsetters.
These e-mail/online responders and buyers are actively seeking to connect with the newest and the coolest … be it fashion trends, entertainment experiences, live events, or interesting products and services.
Using highly creative flash and streaming video content
e-mail promotions, COG1 enables you to target these double opt-in young influencers who are driving America’s trends and taste and forming their brand preferences for adulthood.
|
| Behavioral Selections: |
$25/M |
| Online Music Purchase / Favorite Genre |
|
| Online Clothing Purchase |
|
| Online Concert Ticket Purchase |
|
| Favorite Beverage – Beer, Wine, Liquor (21+ age groups only) |
| Favorite Brand Cigarette (21+ age groups only) |
|
|
 |
Selections:
|
|
| Geographical |
$5/M |
| Los Angeles |
483,000 |
| New York City |
383,000 |
| San Francisco |
735,000 |
| Chicago |
78,000 |
| Miami |
86,000 |
| Boston |
15,000 |
| Phoenix |
13,000 |
| Dallas |
28,000 |
| Denver |
20,000 |
| Philadelphia |
12,000 |
Seattle
|
10,000 |
| Age Groups |
$5/M |
| 14 – 17 |
280,000 |
| 18 – 20 |
1,200,000 |
21 – 29
|
1,100,000 |
|
| Gender |
$5/M |
| Male |
58% |
Female
|
42% |
|
|
| Additional Information |
| Minimum Order |
5,000 |
| Updated daily |
|
| Tracking / Unsubscribe /Subscribe |
| Occurs in Real Time |
| Mailings must be pre-cleared |
| Turn-around time 5 days |
| Average Purchase: $60 |
|
Exhibit B = FindLaw Datacard
| Findlaw Opt-In E-mail Addresses |
| 73,837 |
Master File |
$200/M* |
| 37,548 |
Law Students |
$250/M |
| 18,817 |
Business Professionals |
$225/M |
| 9,132 |
Practicing Attorneys |
$225/M |
| 8,340 |
Paralegals |
$200/M |
*All orders will have an additional charge of $75/M for transmission
and tracking reports.
The FindLaw.com e-mail list consists of attorneys, legal and business professionals and law students. They have all registered on-line to receive FindLaw’s legal research service entitled Justice.com. They have all opted in to receive information and opportunities similar to their interest.
FindLaw is the most popular legal research website on the internet! FindLaw users are highly educated and affluent.
- Average Age is 18-34
- 69% Male
The FindLaw list is a perfect match for: Computer Hardware and Software; Tax and Estate Planning; Seminars; Automotive; Gourmet Food Catalogs; Legal; Home Enhancement; Golfing Offers; High Ticket Gifts; Credit Card Offers; and Business Offers.
|
|
|
| Available Selects: |
| State |
$5/M |
| SCF |
$5/M |
| Gender |
$5/M |
|
|
| Format |
The e-mail message is to be text only, HTML not available.
|
| Last Update: |
May 2003
|
| Minimum Order: |
| 5,000 |
|
|
|
|
|
|
Back
|
 |
|
|
|
|
|
|
|
