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Learn successful strategies and effective tactics for your direct mail program at four special half-day seminars for only $59.00. |
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Seminar sessions run from 8:00 AM to Noon and are held in the Name-Finders main conference room at 225 Bush Street, Suite 790
, San Francisco.
Groups will be kept small for maximum participation.
Register Early, as space is limited!
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Register Now for this Event
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About the Seminars |
Whether your market is business-to-business or consumer, if you use direct mail or are considering it, these seminars are a must.
Now you can use our expertise to ensure that your direct mail programs reach the right audience and deliver successful results.
Join us for these four information-packed half-day seminars developed with YOUR needs in mind! Learn about the key areas that will directly impact the success of your direct mail programs.
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| About the Speaker |
The seminars are taught by one of our industry leaders, Rosalie A. Bulach, President and Founder of Name-Finders Lists, Inc. Rosalie is a 35-year veteran in direct mail marketing.
She was instrumental in establishing and teaching the first course at U.C. Berkeley Extension in database and direct mail marketing for accreditation.
Rosalie will take you through the entire direct mail marketing process and will discuss some of the most important factors for developing successful campaigns. |
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Seminar Topic Dates |
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announced : |
| #1. Developing a Direct Mail Plan |
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What is your goal and how do you reach it |
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How to calculate costs |
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How to estimate average response rates |
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How to create an organized production schedule |
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How to determine the lifetime value of your customer |
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| #2. The Databases |
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Learn to capture the information you need to make your database more successful by using 3 key building blocks:
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Address |
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Demographics |
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Transactional information |
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| #3. Lists, Lists, Lists |
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An overview of what types of lists are available and how best to use them: |
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House files |
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Response lists |
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Compiled lists |
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Email lists |
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| #4. Analyzing Results |
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Projecting responses |
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Mailing vs. mailing |
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List vs. list |
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Offer vs. offer |
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