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Learn The Secrets of a Successful Direct Marketing Program
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Now you can use our expertise to ensure that your direct marketing campaigns reach the right audience and deliver optimal results. Whether your market is business-to-business or consumer, if you use direct marketing or are considering it, our corporate training programs are a must.
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About the Seminars |
Programs are tailored to address the specific needs of your marketing staff and can be presented in two hour, half day, full day or two day programs.
Training is delivered at the location of your choice or in our San Francisco training facility.
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| About the Trainer |
The seminars are taught by one of our industry leaders, Rosalie A. Bulach, President and Founder of Name-Finders Lists, Inc. Bulach is a 30-year veteran in direct mail marketing.
She was instrumental in establishing and teaching the first course at U.C. Berkeley Extension in database and direct mail marketing for accreditation.
Bulach will take you through the entire direct mail marketing process and will discuss some of the most important factors for developing successful campaigns. |
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Seminar Topic Examples |
| #1. Developing a Direct Mail Plan |
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What is your goal and how do you reach it |
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How to calculate costs |
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How to estimate average response rates |
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How to create an organized production schedule |
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How to determine the lifetime value of your customer |
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| #2. The Database |
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Learn to capture the information you need to make your database more successful by using 3 key building blocks:
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Address |
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Demographics |
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Transactional information |
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| #3. Lists, Lists, Lists |
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An overview of what types of lists are available and how best to use them: |
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House files |
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Response lists |
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Compiled lists |
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Email lists |
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| #4. Analyzing Results |
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Projecting responses |
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Mailing vs. mailing |
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List vs. list |
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Offer vs. offer |
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namefinderslists.com & namefinders.com ©2010, Name-Finders Lists, Inc. | Privacy Statement |
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